SeatGeek
Helping others experience more Live
I primarily design for the core shopping experience. I’ve driven many initiatives across discovery, shopping, and post-purchase, growing from shipping individual features to shaping larger end-to-end experiences.
Most recently, my core focus has been helping fans better understand a seat’s real value through richer signals like imagery, perks, and fan-submitted user-generated content.
SeatGeek is a marketplace, so the work means balancing fans, clients, and the business. It’s pushed me to think more systematically while staying obsessed with the details.
Role
Product Designer
Timeline
2023-Now
Collaborators
Beyond the Seat Product Release
Shipped 2025
AI Experiments
Features and ideas I pitched and prototyped using Claude Code, some of which shipped.
Expandable perks in list rows to drive perk education and seat value
Seat detail tooltips and market intel badges; drove up to 4% CVR lift
Elevating Listings with Rich Media
An initiative to present our inventory in a unique way that includes leveraging rich images, videos, and perks. Various improvements through 2025.
Bringing in team logos and colours into the event page that led to +3.21 CVR.
Scalable image grid and gallery. Shipped in 2025, and drove +4.6% GTV and +2% CVR.
User-Generated Content
I led design for fan-submitted seat view photos, including the upload flow, display on listings and event pages, and a long-term vision for scaling UGC.
Image collection and display. Shipped in 2025, drove 40K+ photo submissions, and delivered ~+2.07% GTV impact.
The Fan Content Flywheel: Turning every attendee into a content creator
A flexible season ticket renewal experience
I led design on a 0→1 renewal product that lets season ticket holders upgrade their seats, switch plans, enabling clients to move off a third-party tool.
Browse available seats and relocate in a few steps, that drove 6K+ upgrades and $4.5M+ in GTV
Industry-first Multi-day Shopping Flow
I led end-to-end design for a new multi-day shopping flow for the 2025 Ryder Cup, where fans can buy tickets for multiple days through a single transaction.
Generated $70M+ in GTV and positioned SeatGeek as the leader in golf ticketing
Simplifying Ticket Sharing
I created a long-term vision for ticket sharing at SeatGeek that makes common sharing flows fast and reduces friction for more complex cases.
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If you want to go deeper or see more projects, feel free to reach out.
Beyond the Seat Product Release
Shipped 2025
AI Experiments
Features and ideas I pitched and prototyped using Claude Code, some of which shipped.
Expandable perks in list rows to drive perk education and seat value
Seat detail tooltips and market intel badges; drove up to 4% CVR lift
Elevating Listings with Rich Media
An initiative to present our inventory in a unique way that includes leveraging rich images, videos, and perks. Various improvements through 2025.
Bringing in team logos and colours into the event page that led to +3.21 CVR.
Scalable image grid and gallery. Shipped in 2025, and drove +4.6% GTV and +2% CVR.
User-Generated Content
I led design for fan-submitted seat view photos, including the upload flow, display on listings and event pages, and a long-term vision for scaling UGC.
Image collection and display. Shipped in 2025, drove 40K+ photo submissions, and delivered ~+2.07% GTV impact.
The Fan Content Flywheel: Turning every attendee into a content creator
A flexible season ticket renewal experience
I led design on a 0→1 renewal product that lets season ticket holders upgrade their seats, switch plans, enabling clients to move off a third-party tool.
Browse available seats and relocate in a few steps, that drove 6K+ upgrades and $4.5M+ in GTV
Industry-first Multi-day Shopping Flow
I led end-to-end design for a new multi-day shopping flow for the 2025 Ryder Cup, where fans can buy tickets for multiple days through a single transaction.